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Amazon Advertising

Plan your PPC with the AI Agent

Get keyword groups, a campaign structure, starting bids and budgets, and your break-even ACoS, then build the campaigns yourself in Amazon Ads.

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Video coming soon. The steps below are complete.

On AI Agent Pro, the AI Agent prepares advertising plans. It doesn't need an Amazon Ads connection, because it only plans. You create the campaigns in Amazon's advertising console yourself.

Steps

  1. Open ✦ AI Agent › Chat.
  2. Ask for a plan and give the facts it needs, for example: Plan PPC for my garlic press, price $19.99, unit cost $4, target ACoS 25%.
  3. The agent returns a plan labelled Plan with calculated assumptions — no campaign is created:
    • Break-even ACoS (est., when you give a price and unit cost) and your Target ACoS (if you don't give one, 80% of your break-even ACoS is suggested)
    • an overall Suggested bid and Daily budget
    • Campaign structure: Sponsored Products campaigns such as Auto (discovery), Manual – exact, Manual – phrase and Manual – broad
    • Suggested bids and daily budgets for each campaign
    • Keywords: the keywords you list in your request, plus words found in similar products' titles in FindNuro's catalog. FindNuro has no keyword search-volume data.
    • Negative keyword ideas and the assumptions used (for example the conversion rate)
  4. Copy what you want into Amazon Ads, starting with small budgets.
A PPC plan from the AI Agent with campaigns, bids and budgets
A PPC plan. Nothing is created in Amazon Ads. Sample data.

Tip: list your main keywords in the request, for example keywords: garlic press, garlic crusher, garlic mincer.

Automate the preparation

In AI Agent › Automation, turn on PPC preparation to have the agent prepare a plan when you approve a supplier. It's a plan only: creating campaigns needs Amazon Ads (not available yet) and your approval of the budget.

Key terms

  • ACoS: ad spend ÷ ad sales.
  • Break-even ACoS: your profit margin before ads. Above it, each ad sale loses money.
  • ROAS: ad sales ÷ ad spend (the inverse of ACoS).
  • TACoS: ad spend ÷ total sales (ads + organic).

More in the glossary.

Frequently asked questions

Are the bids guaranteed to work?

No. Starting bids and budgets are assumptions. Watch your results in Amazon Ads and adjust.

Does the plan use my real advertising data?

Not yet. Using your Amazon Ads data needs the Amazon Ads connection, which is pending approval.

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