Glossary

A to F

ACoS: Advertising Cost of Sale. Ad spend ÷ ad sales. 25% ACoS means $25 of ads for every $100 of ad sales.

AI allowance: the share of AI work included in your plan for each billing period. See AI usage limits.

AI Agent / AI Store Manager: FindNuro's assistant on the AI Agent Pro plan that plans and runs tasks, with your approval for anything consequential.

Approval: your confirmation of an exact action (an email, a listing version, a budget) before FindNuro carries it out.

ASIN: Amazon Standard Identification Number, Amazon's 10-character product ID.

Available / Beta / Coming soon / Pending approval: Help Center status labels. Live now / live but still being refined or limited / being built / waiting for a third-party platform's approval.

Billing date: the day your subscription renews each month. Billing-period limits reset then.

Break-even ACoS: the highest ACoS at which an ad sale still doesn't lose money. Equal to your profit margin before ads.

BSR: Best Sellers Rank. Lower means more sales in that category.

Buy Box: the "Add to Cart" offer on an Amazon product page.

Confidence: how much data supports an estimate or score: High, Medium, Low or Partial.

est.: estimate. Calculated by FindNuro, not Amazon-verified.

Economy mode: when part of your AI allowance is used, FindNuro switches to its economical AI model so the allowance lasts.

FBA: Fulfilled by Amazon. Amazon stores and ships your inventory.

FBM: Fulfilled by Merchant. You store and ship orders yourself.

G to O

Gated / restricted: a category or brand you need Amazon's approval to sell.

GS1 / UPC / EAN: barcodes used as product IDs on Amazon.

Inactive listing: a listing that exists on Amazon but isn't for sale (for example 0 stock).

Landed cost: the cost of a unit delivered to Amazon or your warehouse: product + freight + duty + prep.

Licensed marketplace data: the product data FindNuro licenses from third-party providers (prices, ranks, reviews).

Marketplace: one Amazon country site, such as amazon.com (United States).

MOQ: Minimum Order Quantity a supplier accepts.

Observed data: values measured from marketplace data, such as price and rank.

Opportunity score: FindNuro's 0 to 100 estimate that ranks products for research. Not a prediction of sales.

P to Z

PPC: Pay-Per-Click advertising, such as Amazon Sponsored Products.

Preset: a ready-made Opportunity Finder strategy with its own filters.

Private label: selling a product under your own brand.

Region (Amazon): Amazon groups marketplaces into regions (Americas; Europe, Middle East, Africa & India; Asia-Pacific). Each needs its own connection.

ROAS: Return On Ad Spend. Ad sales ÷ ad spend.

ROI: Return On Investment. Profit ÷ cost.

Run: one task the AI Agent carries out from a chat message or automation.

Seller of record: the business legally responsible for selling a product to the buyer.

SKU: Stock Keeping Unit, your own code for a product.

SP-API: Amazon's Selling Partner API, the official way apps like FindNuro connect to Seller Central.

Suppressed listing: a listing Amazon hides from buyers until issues are fixed.

TACoS: Total Advertising Cost of Sale. Ad spend ÷ total sales (ads + organic).

Unverified: information FindNuro hasn't checked, such as what a supplier says about itself.

Watchlist: products you follow in FindNuro. Each marketplace has its own.

Wholesale: reselling an existing brand's product on its existing Amazon page.